Experiential Agency — EDR Marketing | Event Marketing Experiences

Live / Hybrid / Digital - Event Marketer Considerations Given the Unknowns

Cincinnati, OH - From Proctor & Gamble to Petco to Pepsi, event marketers are navigating the market moment by moment.

Matt DunnSeptember 19, 2021EDR Marketing

Roadshow Retail: Mobile Event Marketing 2.0

The highly flexible marketing tool of roadshow marketing is a cost-effective guerilla-style approach that caters to customers and brands of all sizes and demographics.

March Money: The Business Behind the Madness

The money and business behind the madness that is March.

Matt DunnMarch 20, 2021EDR MarketingNCAA, marketing, business, beer, March Madness, basketball, college, money

(New Looking) NASCAR Drives Business Forward

NASCAR has traversed many turns—both on and off-the-track—but their recent focus on diversity and non-traditional marketing is opening with it new viewers, new brands, and new growth for the motorsport.

Recovering Marketing Revenue from Pandemic Impact

As the financial implications of the pandemic impact increase, leagues and brands are open to new ways to find sponsors.

Matt DunnDecember 23, 2020EDR Marketingesports, adidas, nike, under armour, jordan, steph curry, nba, NHL, 2020, pandemic, tampa bay, team, marketing, event

Experiential Marketing Spend: A Re-Allocated (& Re-Imagined) Investment

Though funds may have shifted, and focuses may have altered, a desired brand’s fan experience remains the same—unforgettable!