NASCAR has traversed many turns—both on and off-the-track—but their recent focus on diversity and non-traditional marketing is opening with it new viewers, new brands, and new growth for the motorsport.
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Super Bowl marketing commercials have traditionally demanded premium advertising spend—merely from the number of eyes that watch; however, the past decade has saw with it changes in the overall marketing mix that brands have allocated for their budget surrounding the Big Game.
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Social media affords sponsors to communicate with their target audience at a new level.
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