Experiential Agency — EDR Marketing | Event Marketing Experiences

Dayton & Cincinnati, OH - Live music is not only big business for bands and brands, but it is an ether to the local economy.

Matt DunnDecember 5, 2022EDR Marketingsports, brands, marketing, event, challenges, opportunities, management, human resources, staffing, budget, music, top 3

Top 5 Challenges of the Event Industry

Dayton & Cincinnati, OH - Human resource managers understand that coming on the cusp of the pandemic has seen with it both opportunity and legitimate challenges. How brands and agencies best navigate the unknown in the coming months will likely direct their trajectory for the next 3-5 years.

Matt DunnOctober 19, 2022EDR Marketingcollege, sports, brands, marketing, top 5, event, challenges, opportunities, management, human resources, staffing, budget

Brands Seeking to Leverage New Grassroots Channels via Name, Image, Likeness (NIL)

Dayton & Cincinnati, OH - Brands, CMOs, and event marketers are navigating how to best leverage this new marketing opportunity to creatively connect with their audiences in organic ways.

Matt DunnJune 6, 2022EDR Marketingname, image, likeness, high school, college, sports, brands, marketing, tom brady, brady brand

Live / Hybrid / Digital - Event Marketer Considerations Given the Unknowns

Cincinnati, OH - From Proctor & Gamble to Petco to Pepsi, event marketers are navigating the market moment by moment.

Matt DunnSeptember 19, 2021EDR Marketing

Roadshow Retail: Mobile Event Marketing 2.0

The highly flexible marketing tool of roadshow marketing is a cost-effective guerilla-style approach that caters to customers and brands of all sizes and demographics.

March Money: The Business Behind the Madness

The money and business behind the madness that is March.

Matt DunnMarch 20, 2021EDR MarketingNCAA, marketing, business, beer, March Madness, basketball, college, money