event — Experiential Agency — EDR Marketing

Why an Interactive Marketing Strategy is a Smart Move

Dayton & Cincinnati, OH - Messaging can, at times, be lost in the noise; it can be so loud that your customers don’t hear you. Authenticity speaks for itself…

Matt DunnDecember 27, 2024EDR Marketinginteractive, data, word-of-mouth, event, experience

3 Reasons Live Music is Surging

Dayton & Cincinnati, OH - Live music is not only big business for bands and brands, but it is an ether to the local economy.

Matt DunnDecember 5, 2022EDR Marketingsports, brands, marketing, event, challenges, opportunities, management, human resources, staffing, budget, music, top 3

Top 5 Challenges of the Event Industry

Dayton & Cincinnati, OH - Human resource managers understand that coming on the cusp of the pandemic has seen with it both opportunity and legitimate challenges. How brands and agencies best navigate the unknown in the coming months will likely direct their trajectory for the next 3-5 years.

Matt DunnOctober 19, 2022EDR Marketingcollege, sports, brands, marketing, top 5, event, challenges, opportunities, management, human resources, staffing, budget

Roadshow Retail: Mobile Event Marketing 2.0

The highly flexible marketing tool of roadshow marketing is a cost-effective guerilla-style approach that caters to customers and brands of all sizes and demographics.

Recovering Marketing Revenue from Pandemic Impact

As the financial implications of the pandemic impact increase, leagues and brands are open to new ways to find sponsors.

Matt DunnDecember 23, 2020EDR Marketingesports, adidas, nike, under armour, jordan, steph curry, nba, NHL, 2020, pandemic, tampa bay, team, marketing, event

Experiential Marketing Spend: A Re-Allocated (& Re-Imagined) Investment

Though funds may have shifted, and focuses may have altered, a desired brand’s fan experience remains the same—unforgettable!