The highly flexible marketing tool of roadshow marketing is a cost-effective guerilla-style approach that caters to customers and brands of all sizes and demographics.
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Super Bowl marketing commercials have traditionally demanded premium advertising spend—merely from the number of eyes that watch; however, the past decade has saw with it changes in the overall marketing mix that brands have allocated for their budget surrounding the Big Game.
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Storytelling serves as the catalyst that drives a brands conversation…
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Experiential marketing has grown in popularity throughout the years. As the demand has increased, brands are tasked with standing out to make an impact on each consumer’s top of mind—and help consumers truly experience the brand firsthand.
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Branding is more than a logo or design, it applies to the creation of an event, the ambiance of a festival, the vibe of an experiential tour and the persona of the company.
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Dayton, OH—The allure of the festival has hit home with Millennials and Gen-Xers…
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