3 Reasons Live Music is Surging

The Demand for Live Music is Experiencing a Renaissance Resurgence

Dayton & Cincinnati, OH - Many challenges that kept musicians off stage that past 24-months has exited stage left. What remains are droves of concert goers eagerly lining up, seeking to experience an unforgettable moment with their favorite artist or band.

Live Nation, the leader in concert activation, has recently released their quarterly findings which lay the foundation for arguably the greatest moment in live marketing engagement.

Coming off the restrictions and cancellations of the past 2 years, the re-opening of most global markets, concert goers have come in droves (with ticket volumes exceeding pre-pandemic numbers) to experience life-moments. The strong demand (double-digit attendance increases at all venue types) at venues ranging from large scale stadiums and festivals to smaller clubs and theaters has brands eagerly waiting to get in line to go on tour.

Financial Overview (vs Q2 2019): Fan Demand and Spending on Experiences Drove Record Results

  • Operating Income Up 86% to $319 Million

  • AOI Up 50% to $480 Million

  • Operating Cash Flow Hit $349 Million

  • Free Cash Flow-Adjusted Up 72% to $379 Million

Highlights (vs 2019): Live Events Back On a Global Basis

  • Highest Quarterly Attendance Ever with Over 33 Million Fans Across 12,500 Events

  • Ticketmaster Delivers Another Record Quarter – AOI Up 86%, Transacted GTV Up 76%

  • Sponsorship AOI Up 81% in Q2 with New Clients Including Google, AWS, and Hulu

  • Average Ticket Pricing Up Double-Digits through June, Entry Level Ticket Prices Average Remains $33

  • On-Site Fan Spending Growth Continues Up 20%+ through June at All Venues

Outlook: On Pace for Record 2022 and Beyond

  • 100 Million Tickets Sold for 2022 Concerts, Already Exceeding Full Year 2019 Fan Count

  • Concert Bookings Up Over 30% for All Venue Types (vs Q2 2019)

  • $3.2 Billion in Event-Related Deferred Revenue, Up 2x (vs Q2 2019)

  • Fan Attendance at Operated Venues Grew 13% (vs Q2 2019) to Over 14 Million, with Almost 30 New Venues in Pipeline

  • Sponsorship Fully Committed For 2022, On Pace For a Record Year

  • 2023 Artist Pipeline Is Largest Ever Seen At Mid-Year

If interested in learning how to get your brand on the road and front of your fans, contact us by email info@edrmarketing.com 

Matt DunnEDR Marketingsports, brands, marketing, event, challenges, opportunities, management, human resources, staffing, budget, music, top 3