brands — Experiential Agency — EDR Marketing

Dayton & Cincinnati, OH - Live music is not only big business for bands and brands, but it is an ether to the local economy.

Matt DunnDecember 5, 2022EDR Marketingsports, brands, marketing, event, challenges, opportunities, management, human resources, staffing, budget, music, top 3

Top 5 Challenges of the Event Industry

Dayton & Cincinnati, OH - Human resource managers understand that coming on the cusp of the pandemic has seen with it both opportunity and legitimate challenges. How brands and agencies best navigate the unknown in the coming months will likely direct their trajectory for the next 3-5 years.

Matt DunnOctober 19, 2022EDR Marketingcollege, sports, brands, marketing, top 5, event, challenges, opportunities, management, human resources, staffing, budget

Brands Seeking to Leverage New Grassroots Channels via Name, Image, Likeness (NIL)

Dayton & Cincinnati, OH - Brands, CMOs, and event marketers are navigating how to best leverage this new marketing opportunity to creatively connect with their audiences in organic ways.

Matt DunnJune 6, 2022EDR Marketingname, image, likeness, high school, college, sports, brands, marketing, tom brady, brady brand

(New Looking) NASCAR Drives Business Forward

NASCAR has traversed many turns—both on and off-the-track—but their recent focus on diversity and non-traditional marketing is opening with it new viewers, new brands, and new growth for the motorsport.