NASCAR has traversed many turns—both on and off-the-track—but their recent focus on diversity and non-traditional marketing is opening with it new viewers, new brands, and new growth for the motorsport.
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As the financial implications of the pandemic impact increase, leagues and brands are open to new ways to find sponsors.
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Though funds may have shifted, and focuses may have altered, a desired brand’s fan experience remains the same—unforgettable!
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Although there are new regulations to be mindful of in responsibly connecting with your audience, it doesn’t mean that all activities during a pandemic need to be put on pause. Check out how WalMart is pioneering the path for marketing amid social distanced strategies.
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With traditional events on pause, the platform of eSports has greatly taken the audience eyes and marketing dollars of more traditional settings.
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Though the means have changed, the end goal remains the same: enhance the customer experience.
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