Walmart is Leading the Experiential Marketing Way Back (to Connecting with their Customers)

The leader in supermarkets is leading the competition (and many other brands) back to effective consumer-focused event experiences while navigating the challenges of the current environment.

After a successful run of driven-in movies and virtual day camp this summer, the retail giant has unearthed what we already know—people are craving for human interaction. As such, they have developed an event model that provides a safe customer experience while adhering to local regulations and mandates.

For the fall season, they are conducting 140 contact-free events in their stores’ parking lots nationwide with three specific channels and themed concepts:

• Halloween Camp by Walmart—an interactive extension of their virtual summer camp program allows consumers to interact with celebrities as well as participate in branded gaming experiences, and seasonal home crafting projects via their Walmart app

• Walmart Game Day Marketplace—a collaborative effort of celebrating small business and college football in a farmer’s market twist on tailgate setting. In six select college towns, fans will have the opportunity to cheer on their teams while supporting local vendors while enjoying festive drum lines and cheerleading squads.

• Halloween—an on-site experience that encourages customers to dress-up and treat and celebrate the festive season while adhering to social-distancing protocols.